Product Development Research

Concept Testing evaluates new product ideas and concepts with potential customers to gauge interest and viability.

We develop market entry strategy to identify opportunities and challenges in new markets.

We can help you with different stages of progress in product development:

• Identifying a market need
• Quantifying the opportunity
• Conceptualizing the product
• Validating the solution
• Building the product roadmap
• Developing a minimum viable product
• Releasing the product to users
• Ongoing iteration based on user feedback and strategic goals

Talk to us to get more insights about product development research.

Surveys and Polling

Customer Satisfaction Surveys are an integral component of understanding the customer experience. Engage with our Customer Satisfaction Surveys and Polling in order to:

• Measure customer satisfaction and know what’s working and what’s not so you can constantly improve.
• Use data insights to make better decisions on how to deliver better products and services.
• Better understand customer preferences and find out how you stack up against your competitors.
• Strengthen customer relationships and build loyalty which can lead to increased revenue.

We can map out a Customer Journey Analysis and analyze each touchpoint in the customer journey to identify opportunities.

Get in touch with us to discuss more about Customer Satisfaction Surveys and Polling.

Marketing Strategy

We can help you develop and implement a comprehensive marketing plan for your business. We do this by using comprehensive market insights.

Our Marketing Strategy involves more than promoting your business to attract customers. We will help you get to:

• Understand your customers
• Meet their needs
• Send the right messages about your products and services
• Promote your business effectively

Understanding your customers is key to selling the right thing, in the right place, with the right pricing.

Have a quick conversation with us about developing a Marketing Strategy.

Media & Advertising Research

Ad Effectiveness Studies measure how ads impact brand awareness and consumer attitudes. New Zealand Market Research and Surveys Ltd can predict, recognise and maximize the impact of your advertising. We can apply a suite of tools to explore your advertising process and strategy and provide insights about your customers rational and emotive responses to advertising.

We are passionate about providing a high-quality advertising feedback using innovative research techniques. Our insights are immediately actionable and deliver a fresh perspective.

Have a chat with us about our advertising research initiatives.